Love the J. Crew look but can't always afford the prices? You're in luck. J. Crew has announced it will soon be offering a less-expensive alternative to its classic preppy storefronts. The new line is called Mercantile, and will be selling fashion similar to J. Crew factory outlet stores. The retailer is hoping to make these affordable items more accessible to consumers. The first Mercantile store will open in Dallas later this month.